Progressive Business Insights is a full-service, custom research and marketing strategies firm based in Dallas, Texas. Clients range from new ventures to the Fortune 100 companies. Our services include consumer, business-to-business and industrial market research, and the development of business and marketing strategies stemming from the research. This includes consumer package goods, high tech, health care, energy and not-for-profit.
Over more than 30 years, we have found solutions and identified opportunities that conventional research overlooks. We have been able to do this by capitalizing on our extensive “hands-on” experience in strategic planning, management, marketing, new products and advertising to create innovative marketing research techniques that go well past the obvious. It has led not just to enhanced insights, but to more actionable recommendations.
We have conducted qualitative research, quantitative research and customer satisfaction programs for several hundred clients headquartered in all parts of the U.S.
Progressive Business Insights takes pride in helping it’s clients build sales and brand equity, achieve competitive advantage, increase customer satisfaction, find new markets, and optimize store design and layout.
I’ve had the pleasure of working with Dick Buck and his team of research professionals on several projects over the years. The thing that strikes me most is how they generate fresh ideas by “cross-pollenating” industry experience. They tap proven B2B and B2C marketing strategies and apply “what if” thinking to identify new growth opportunities. They're also easy to work with and keep the client’s objective top of mind. I highly recommend them for any strategic research initiatives you’re considering.
If you want a company which truly understands your research or communication problems, and provides creative and on-target solutions for you on a timely basis, then Progressive Business Insights is your only choice. These people are marketing experts who really dig in to understand your company and industry, and help you to find solutions to whatever your challenges may be. And they do it for a reasonable cost. Their contributions will help to make your company more successful and profitable than any other marketing initiative you might do.
I have known Dick for many years and have always thought he was one of the most insightful and knowledgeable marketing people I have met in all my years in the advertising and media world. He understood the concept of ROI before it became a buzzword. Back in the early glory days of advertising, Rosser Reeves, one of the icons of the business, put forth the principle of the “Unique Selling Proposition” or USP. With all the technical changes that affect today’s media world, the USP is still one of the soundest marketing communications principles and he not only understands it, he’s a proponent of using it to the benefit of a variety of products and services. While many advertisers give lip service to the concept of “branding”, he actually understands how effective branding translates to sales. I would not hesitate to recommend his services to any of my clients.